Establishing an adequate but bland affinity with voters around their politics is, of course, not the main job of the blockbuster Prez candidate. The main job is to create a comfort level with the candidate’s personality and backstory. They have to live up to a fantasy of mainstream family life. Sure, we’ve gotten used to Republican divorcees, but if Ronnie had left Jane for Johnny instead of Nancy, he would have ended his career as a fluffer for Joey Stefano.

What’s sort of weird about all this is that a lot of people actually seem to agree with the “fringe” candidates – those who confront some of the taboo topics on my list. Ron Paul has had some luck pressing forward with ideas and positions that are considered taboo. He’s the breakout “fringe” candidate this year, but fringe nevertheless. And substantial numbers — maybe even a majority — of Democratic primary voters like Dennis Kucinich’s positions on the issues better than those of Clinton or Obama. But Kucinich’s campaign has never even caught a light breeze.

Obviously, perception trumps content. Voters may agree with nearly everything a fringe candidate says, but when the media echo chamber dismisses that candidate as “fringe,” they are drawing a big “L” for Loser across the candidate’s face. And while voters will eventually develop some measure of contempt for the actual President, loser candidates are beneath contempt, and can’t really be taken seriously.

The folks at ‘10 Zen Monkeys‘ bring us the 20 things you can’t say if you’re running for the Prez-i-dency. Sad to say, they’re great tips if you don’t wanna be be branded as a LOSER.

Thanks to Newscoma for showing us the way (to this post).