I’m getting ready for a series of meetings, but I wanted to make a brief comment about news today that Google has launched a new “local news” application for its Google News page. This is pretty huge, folks, and it spotlights the need for everybody in the local news business to adopt best practices when it comes to unbundled distribution. Your content won’t show up in Google’s local news application (initiated by simply entering a zip code) unless it is available in unbundled form.Let’s repeat an old theme. Your portal website doesn’t matter anymore, because people are hanging out where they want to hang out and expecting us to bring our products and services to them.
THIS IS HUGE! And I mean it without a hint of sarcasm.
I want it on my iGoogle.
Yup.
I thought it was pretty huge too.
[…] linked to Terry Heaton’s announcement yesterday about the new feature on Google that would allow people to streamline their local […]